Audience

The audience for car reviews spreads the gamut. However, specific types of cars attract different buyers. There are many brands that supply for different tiers of drivers. The audience for a Pontiac Grand Am is simply an American car enthusiast who may not quite have the funds for a top of the line muscle car. This does not exclude anyone. I have seen Grand Am owners of all ages, races, and genders.
While there can be many stereotypes made on who drives what kind of car, it doesn’t matter what your race, gender, or age is for what car you drive. It is based solely on personality. Instead of meeting the needs of just one group of car drivers, the Pontiac Grand Am was designed with five different trims. The SE and SE1 models were focused on a more reserved approach. The audience for these trims value fuel economy and safety the most. The SE and SE1 come with a four cylinder engine that gets better gas mileage and is safer because it has less horsepower. The Grand Am pleases the values for them while also providing a sleek sporty look. With this car the consumers will feel they on the higher end of cars and will feel more socially with it.
The SE2 attracts the middle group of buyers. These people like the SE and SE1. However, they would like a little extra horsepower and don’t mind sacrificing some gas mileage for it either. The SE2 has the same body trim as the SE and SE1 but has multiple upgrades. For instance, instead of a 2.2 liter or 2.4 liter four cylinder engine it is equipped with a 3.4 liter V6. Other modifications are in the interior with added technology and the monsoon sound system. With this car the buyer will be sure to impress his friends and not at the expense of his wallet.
The last two models are the top tier. They are the GT and GT1, these cars have the same 3.4 liter engine as the SE2 but have many more perks. The first big difference with the GT is the body style. The SE body styles have changed throughout the years yet the GT body was so great they kept it for every year. It has a sleek body skirt with two stylish ridges and has a bold black outlining above it. It also comes standard with a rear spoiler and dual exhaust with a custom bumper to fit it. One thing the GT upgrades is the brake system. Instead of the standard front disk brakes and rear drums it has disk brakes on all four wheels. This not only looks much better but significantly decreases its stopping time. There are also multiple interior modifications. The front seats have the GT insignia cut out of the headrest and leather interior. This trim of the Grand Am is for drivers who have the need for speed. As you can see even for just one model of car there is a large audience of buyers that can no be narrowed down to a particular group of people. That is why the Pontiac Grand Am offers so many different features.